If you do some SEO yourself you pay less to professionals to get into the top!
If you have time to spare and you want to save some money then why not to do some SEO yourself? Basic on-site search engine optimization isn’t a rocket science and most of it can be done by yourself without any knowledge of HTML or any experience in internet marketing.
First of all you must have some understanding of what you’re doing and what search engines are doing. Your goal is to increase sales from your website. So, a) you need to convert as high % of your visitors into profitable customers as possible and b) drive as many potential customers into your website as possible. We’re going to talk about “b” in this post and pretend that your website is already highly converting. The goal of search engines is to suggest the most relevant websites for the keywords that were enteredon the first page of search results .
What are your keywords?
You need to guess what these people (who are your most desirable potential customers) type to search engine, who’s looking for any product/service that you’re offering or just looking for information in the topics that you’re expert in. Once you get a few keywords written down then you can use different keyword tools to work out more keywords, choose better ones and also see the search volume and amount of competition for different keywords. We have collected some free SEO DIY online tools here and if you join our free strictly anti-spam quarterly newsletter then we’ll send you more tools, tricks & tips, instructions, step-by-steb e-book(s) on how to reach the top and with every newsletter we will also choose one winner who will get £150 voucher to order anything from e-Stonia!
If you enter some of your keywords into Google Keyword tool or Google Sets from the SEO tools page then Google will suggest you new keyword ideas regarding what others with similar businesses use. Keyword Synonyms Finder will check the top 1000 Google results for your keywords by running a related word query. With these tools you can work out a longer list of keywords from where you can select the ones that seem more relevant to your business.
Content contains your keywords
Once you have this list, you need to analyze your website content with Keyword density checker to see what keywords actually appear in your content at the moment and if these are the ones that you want to. You need to write your content so that your most desired keywords are present in your content texts, page headers, page TITLE, image ALT tags and of course in META tags (to learn how to add META tags please read further).
It’s a lot of work but not complicated at all – you just need some logical thinking and an understanding about how Google’s robot sees your website. For example if you write a lot about “organic food” and mention here and there what kind of “shop” you are and how different you are compared to other “uk” shops then Google will think that it might be a good idea to send people to your website if they type “uk organic food shops” into search.
It’s always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords. For example if you’re selling “organic food” then to get into the top with that keyword will cost you quite a lot of time and/or a small fortune but you can get into the top with “organic food london”, “healthy organic food”, “organic food for kids” etc. It’s always a good idea to repeat the main keyword with high competition a lot in narrower keywords with less competition.
META tags are a simple piece of HTML code you can copy between <HEADER> and </HEADER> tags into your website if you don’t have them yet. Here’s an optimal header area of your website unless you know what you’re doing:
<meta name="robots" content="index,follow" /> Don't touch this line. <meta name="keywords" content="keyword1, keyword2" /> Comma separated keywords here <meta name="description" content="Your business description here" /> <meta name="abstract" content="Very short description here" /> <meta name="copyright" content="Copyright (c) 2009 Your Company." />
If this still seems too complicated you can contact us and in just one hour (which is free for our new customers) we will create your META tags and also show you how to optimize the rest of the your code. It’s the easiest part of SEO.